So many of the things we measure in business (and in life) make no distinction on whether our actions are focused on the right or the wrong things. Only: 1) whether or not we’ve accomplished them; and 2) how well we accomplished them.
Check the box and move on. Don’t bother to consider whether the actions helped or hurt, moved us forward or held us back. Focus on quality, not usefulness. Check the box and move on regardless of whether there was a different action – a better action – we could have taken.
Check, check, check.
People ask us how our day was. We say, “Busy.” We don’t say, “Productive” or “Effective” or “It was bumpy but we’ve made some good strides in the right direction.”
It makes me wonder how much time we spend focused on doing the wrong thing well. Measuring whether something is done is so much easier than measuring if it was right or the best thing to do. So we don’t worry about it.
Nope. Just check the damn box and move on.