Quick. What’s the single most painful purchase process? Gotta be buying car, right? Nope, but you’re on the right track.
Now, buying a car is tremendously painful, I’ll give you that. It’s a big decision and a huge financial commitment. It seems impossible to have a simple transaction without the “I have to talk to the manager” games and even when you have the car negotiated out, the finance person will make your life miserable using techniques banned by the Geneva Convention until you agree to extended warranties, service plans, and maybe a life insurance policy or two. At the end you’re so mentally frazzled, worn down, and desperate for escape that you’ll agree to anything if it means you can go home. It’s hard to imagine any other purchase being so antiquated, cumbersome, and antagonistic. It’s almost as though the entire process was designed from the start to be as difficult as possible – sort of the opposite of Amazon.com’s one-click purchase.
Except, it’s easy to imagine how to make it worse by modeling another process involving a major life decision. Let’s have a bit of fun here.
Note: This was originally published at Performance I Create. Click to read the rest. [Spoiler alert: It’s about recruiting and the candidate experience.]