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persuasion

the secret behind persuasion, change management, and talk radio political debates

People don’t want to discover the best solution. They want to believe their solution is best. And they are very threatened by data, evidence, or thoughts suggesting otherwise.

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Posted in Attitude, Customer Service, Decision Making, Leadership and tagged change management, human nature, persuasion on April 24, 2012 by broc edwards. Leave a comment

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