“The Strategy Book” by Max McKeown – brilliant and practical. I posted a slightly different version of this over on amazon a few weeks back, but it’s worth repeating.
I had been following the author for a while on Twitter (@maxmckeown) and I ended up getting a copy of the book through a promotion. Once it arrived, I moved it ahead of the long list of books in waiting. Less than 30 pages in I was recommending it to others and I ordered several of the author’s books for our corporate library.
This is one of those books where, if I’d highlighted all the ideas that grabbed me, I’d have ended up with practically all of the book in yellow. The author is concise and down to earth, yet has a very engaging and conversational style. He does a great job of condensing big ideas into simple sentences.
Barely finished, I immediately moved his book “The Truth About Innovation” to the top of my reading stack. And then “Unshrink” (and my department is now reading it as part of our ongoing development). Next up, “Adaptability”.
Definitely my new favorite author. Track it down, read it, enjoy. Really, really great stuff.
More info: http://www.maxmckeown.com/thestrategybook