Last night I spent (way too much) time looking for a set of pedals for my new mountain bike. I finally tracked down a brand new set I wanted on ebay in a color that was ok and at the cheapest price I’d found anywhere. I could “Buy It Now” and get free priority shipping. Awesome. Yeah, ebay!

Then, right after I completed the transaction, the bottom of the page filled up with suggested items. I forget the heading, but it was something like, “You might also be interested in…” The VERY first thing shown was the same brand and model of pedal, in the color scheme I really wanted, for less. Three seconds ago I was happy and satisfied. Now, I’m irritated and kicking myself for not finding it in the search. Too late. Instant buyer’s remorse.